“If you want to work at Internet marketing, you must bite the bullet and learn some technical skills. There are many, too. Fortunately, there is a lot of automated stuff out there that can be used to make money while you are learning the other stuff.

Skill nº1: Be a Great Storyteller

One of the most important technical skills you need all the way from the beginner level, one I have never seen discussed, is fabricating and operating aliases. You need to learn to make up people and act as if you are them. The only person who does not need to do this is one who strives to become an authority and only work within that field. If you want to sell a large quantity of stuff, though, and you are not Wall Mart, you will need to use other names so you don’t blow your authority work. It would never do for an expert in diets and weight loss to sell candy.

I will not go into many specific details but keep to broad outlines as I have done up to now.

If you have difficulty with imagination, there is a small resource called Fake Name Generator (look it up). It will give you name, address, phone number, credit card number, etc., all fake but in the correct format. (Obviously the credit card doesn’t work.) That’s a start. Get a real phone number for free online from K7 if you feel you need it (look it up). Otherwise, get a Google account (or similar), an email account, and whatnot. Then start signing up for a My Space account and other Web 2.0 sites. The more stuff you get, the more credible your new alias becomes.

You should also keep some kind of records, maybe a spreadsheet folder for each alias. Otherwise, keeping track will be hard after he/she grows up and you have other aliases taking off.

I do not suggest taking this concept so far as to procure a real SSN for your alias or things like that. You do not need the authorities after you. All you want to do is make money and provide value in return, not break any laws by falsifying government documents.

But playing around with this, for example, getting your photo from public domain photo banks, making an avatar, etc., can be a hoot. A money advantage that’s a hoot is using your community of aliases to plug each other’s products and start drawing attention to the products. This sales force can get hilarious.

Other Skills

Now for your other skills. Here is what you should learn at least in rudimentary terms. I suggest learning something superficial about these topics (outline or overview kind of stuff) before going into more depth. This is not all-inclusive, but it will be a good foundation.

At this point, the person will have a really good idea of what more he needs, what he does well and what he does poorly. The good thing about the Internet is that it is growing so fast that no one needs to learn it all. You can specialize in, say, Squidoo or WordPress as your main marketing platform, use no audio or video or Black Hat techniques, and still make a bundle on White Hat stuff alone.

Internet marketing is hard to get right, even if you want to bullshit your way to the top. You need hard work any way you look at it, so don?t bullshit yourself. Bullshit others if you want to bullshit. You can choose what you want to do, but you are going to have to learn skills to be able to perform. No exceptions.