From the ISPs and “Big Data” to Social Networks and gaming studios, all seek to extract the maximum possible benefit from their users.

The Internet as we know it today is very different from the network created and maintained by original enthusiasts behind its inception.

Today, the network of networks is much closer to the concept of a shopping mall than a knowledge library – as it was designed to be.

What is now prominently the most important communication platform in the world, has served as the basis for the overwhelming majority of the solutions we have found for the need for social distance in the fields of work and remote education, but especially when it comes to commerce. This brings even more consumers into online sales structures, and especially more inexperienced consumers who would normally opt for shopping in physical stores.

These consumers who today take their first steps on a highly consumer-optimized Internet are like children chained by the lights of an amusement park (of facilities and user experiences), where most of the profit strategies, exquisitely crafted by advanced artificial intelligence systems, go completely unnoticed.

From the Internet access provider to the social networking platform provider, all seek to extract the maximum possible benefit from their users, bundling complementary paid services or simply selling their consumers directly in the form of information, time, and exposure to commercial content.

But unlike in a traditional store where a particular company’s ability to influence consumption fades the further its customer moves away from the place of purchase. Online commerce is indifferent to distance and keeps a permanent and detailed record of all its visitors’ consumption intentions.

Artificial deep-knowledge systems make it possible to model derivative purchases, maintain a global analysis of behavior, and, most importantly, give each individual the intercalary subconscious stimuli necessary for the impulse to buy.

Great online sellers today have the ability to anticipate/create the next consumer desire and automate and chain a multi-media communication plan that introduces in the customer’s mind the incisive and recurrent idea of a certain need.

The lack of regulation or legal limits to these online sales plans creates a truly unfair fight between someone who wants to make a good purchase and a salesperson who knows everything about us. This is even more serious when we live at high speed and with a high turnover of consumption, in which we do not ensure enough time to think, compare and reflect on why we are going to make a certain purchase and with this realize that sometimes the best purchase is the one we do not make.